MOOD Furniture has always been a store I loved to visit because it was like a contemporary art gallery with vibrant pieces all strikingly unique. It was a surprise that they did not have a digital presence through their own website or utilised their unique pieces for people to be more aware about the brand overall. I experimented on modernising their existing mark and injecting some dynamism in the look and feel.

I also considered some ideas on how to bring life and connections with the brand by inviting people to interact with the space through community events eg. using the products like the ceramics as the main piece for still life drawing classes, high tea and games with the porcelain line and skyscraper chess board and installations of the pieces in different locations like the restaurants or malls or renting out the space or some pieces to be used for photography.