R.evolution

Worked on revising 2 alternative routes for the brand refresh creative expression stage capturing the essence of prominence and energy. The new brandmark and look and feel I have conceptualised has been created to reflect:

Wholeness.
Embracing the dot.
Owning colour.

Celebrate passion in a way that is simple yet bold. To highlight the essence of the revolution in the brand, the dot becomes the hero of the brand - it re-imagines the idea of a revolution, and dreaming bold. Putting emphasis on the dot breathes new life into the idea of complexity. It transforms the idea of creativity and conjures new possibilities.

After the creative expression stage and refinements with the team, I worked on composing the corportate digital brochure, experimenting on alternative editorial layouts to depict the brand for digital use.