SAMANA
DEVELOPERS
BRASH
SAMANA DEVELOPERS, UAE
DELIVERABLES
Brand Expression
Guidelines
2024
Worked on the brand expression stage with my team to explore different ways to express the idea of the pioneering spirit. I have worked on the final mark which is a representation of subtle confidence in being pioneers, amplifying the impact and character of the SAMANA Developers brand.
This identity is a balance between being sophisticated and elegant and contemporary and fresh. I have also worked on the guidelines to experiment and establish the foundation of the brand and how to effectively utilise the brand’s main assets in terms of logo usage, colour palette, typography, graphic device and photography style across different collaterals.
BRIEF
Rebrand to show SAMANA’s pioneering spirit.
PROCESS
Part of the initial brand expression stage
Developed marks for Route 2 and 3 (Collab with Creative Lead + I worked on the refinements).
Worked on the look and feel of all 3 routes.
Taken on the final deck alongside Brash’s Partner and worked on a new brand mark which is the final logotype they chose and further developed the final look and feel for the routes.
Client proceeded with Route 2. Second round of brand expression phase combining the modular design system of route 1 with the subtle magnetism of route 2’s mark and look and feel.
Communicated with the client’s team to discuss prominence of the font weight for their building + uniforms.
Worked on establishing the brand guidelines.
Briefed freelancer to develop additional notional applications, briefed 3D designer to work on renders.
Great to see the brandmark and identity launched across different platforms now like the local outdoor advertising here in Dubai and across their socials.
